FOR FITNESS & HEALTH COACHES
The Signature
Offer Blueprint
Design, name, and price your first online coaching program in one afternoon with a step-by-step workbook, a worked example for every step, and a real pricing formula that takes the guesswork out of what to charge.
$27
YOU KNOW HOW TO COACH.
So why is building a program so hard?
You have years of experience and real client results, but every time you sit down to create your online program, you end up with scattered notes and half-finished documents.
You're not sure what to include, how long it should run, or what to call it, so you keep tweaking instead of launching.
You have no idea what to charge. Too low feels like you're undervaluing yourself. Too high feels scary.
You want the freedom to work from home and reach more clients, but you're still trading every hour for a paycheck.
YOUR PROGRAM IS ALREADY IN YOUR HEAD.
This workbook gets it out.
After 22+ years in the fitness industry designing programs, getting courses approved for CECs, and training Master Instructors. I've learned that great programs aren't complicated. They follow the same 9 steps, every time.
The Signature Offer Blueprint walks you through each one, from your client's transformation all the way to your final price. And because I know a blank page is the hardest part, you'll follow along with Coach Jess, a worked example who completes every step right alongside you. No guessing what a good answer looks like. Just grab a coffee, block an afternoon, and don't overthink it.
Are you ready to stop tweaking and start launching?
I want you to imagine...
…close your laptop at the end of the afternoon with one page in front of you: your program's name, who it's for, the transformation it delivers, every step inside it, and a price you can say out loud with confidence. Finished. Ready to share.
Know exactly who your program is for and the transformation you deliver.
Have 4–5 clear steps that become your modules, lessons, or coaching calls.
Have a program name that makes the right client say "that's for me."
Know exactly what to charge and why using real math, not a gut feeling.
THIS IS WHAT YOU NEED
The Signature Offer Blueprint
A 29-page workbook designed for personal trainers, instructors, and health coaches who are ready to turn their expertise into a signature online program. Print it, grab a pen, and finish it in one afternoon.
LET'S BREAK DOWN
What’s Included
Define the Transformation
(STEPS 1-3)
Get crystal clear on where your client is now, where they want to be, and the 4–5 core steps that will get them there. These steps become the backbone of your entire program.
Build your Program
(STEPS 4-6)
Turn your steps into a real offer: what your clients will learn, what they'll do, and how you'll support them. Then map the full client journey from welcome to celebration.
Name it and Price it
(STEPS 7-9)
Choose a name that sells before you say a word, decide how long your program should run, and use the Pricing Formula to land on a price based on your income goal and what your lifestyle can actually handle.
PLUS - THESE ARE
Included Too
Bonus 1
Meet Coach Jess
Your Worked Example
See exactly how one coach completes every single step, from her client's transformation story to her final price. You'll never stare at a blank page wondering what a good answer looks like.
Bonus 2
The Pricing Formula
A simple, step-by-step formula with the math done for you, so you can stop guessing and start charging what your program is worth.
Bonus 3
My Finished Offer Page + Offer Name Generator
Pull everything together onto one page, your finished, ready-to-sell offer plus naming formulas to help you find the perfect
YOUR INVESTMENT
⏰ IS ONLY $27 ⏰
The complete 9-step program design workbook
A worked example for every step with Coach Jess
The Pricing Formula, with the math done for you
Your one-page Finished Offer summary
The bonus Offer Name Generator
Instant download, print it and finish it in one afternoon
Prices are in USD. Instant download to your inbox.
CLIENT LOVE
What coaches say about working with Ria
"What I struggled with for 8–9 months, Ria helped me solve in 2! I went from scattered notes to signing my first two clients."
Tony O.,
FITNESS COACH
"Before working with Ria, With her accountability, support, and industry insight, I launched my program and a 30-day challenge something I never thought I'd finish!"
Maria
HEALTH COACH
I was ready to give up I felt like a failure. Ria gave me clarity, confidence, and direction and everything I wanted for my business started to happen.
Jeanette
FITNESS COACH
Hi, I’m Ria!
After 22+ years in the fitness industry, there's no job. I haven't done from the towel desk to Regional Director of Group Ex for a large club chain in Northern and Southern California. I've designed programs for fitness products, gotten courses approved for CECs and onto the stage at a top fitness convention, and trained instructors to become Master Instructors.
Now I help Fit Pros design their signature online programs, build confidence, and start attracting clients without burnout so they can have the freedom to work from home and reach more people. This workbook is the exact process I use with my 1:1 clients.
Questions & Answers
Right after purchase, you'll get an email with your download link. It's a PDF you can print or fill in on your tablet.
Personal trainers, group fitness instructors, and health coaches who have real experience and want to create their first online coaching program — or finally finish the one that's been sitting half-done.
It's designed to be completed in one afternoon. Block about three hours, grab a pen, and work through it step by step.
That's exactly where the workbook starts. Step 1 walks you through defining your client and their transformation before anything else.
Inside the workbook, you'll find details on my 90-Minute Clarity Call, where we review your finished offer together and build your specific next steps.
The Fit Pro
Business School.
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