Ria Zervos' Podia/Design, Package & Price Your Signature Coaching Program in a Weekend

  • $17

Your Signature Coaching Program, Designed, Priced & Ready to Sell — By Monday

A 9-step framework for health coaches and Fit Pros ready to stop guessing and finally build an online program that actually reflects what you do best.

You didn't leave the gym floor — or corporate fitness — to spend another year second-guessing your offer.

You know you're good at what you do. Clients get results. But when it comes to turning that into an actual program — one with a name, a price, a clear transformation, something you can point to and say "this is what I do" — you're stuck. Maybe you've copied someone else's structure. Maybe you've priced it based on what feels comfortable instead of what it's worth. Maybe it's still just an idea in a notes app.

This isn't about becoming a content creator or chasing an algorithm. It's about finally packaging the work you already know how to do — so you can sell it with confidence, offline and online.

Nine steps. One weekend. A program you're actually proud to put your name on.

  1. Define the client transformation — where they are now, where they want to be, and the emotional + physical journey between the two

  2. Clarify the end goal — the tangible result (lose 15 lbs, sign 3 clients, launch a program) and the intangible one (feel strong, calm, in control)

  3. Map the core steps — the 4–5 milestones your client moves through to get there

  4. Build your offer structure — education, implementation, and support: what they'll learn, do, and how you'll keep them accountable

  5. Organize the journey — turn those steps into a clear path from starting point to success

  6. Define your action steps — what you'll teach, how clients show they've applied it, and how you'll track progress

  7. Name your offer — Result + Framework, so it feels like a transformation, not a task list

  8. Set your duration — how long it actually takes your client to get results (4, 6, or 12 weeks)

  9. Price with confidence — grounded in the value you create, not the hours you work

This is for you if:

  • You're a certified coach or trainer ready to move part of your business online

  • You have an idea of what you offer, but it's never been fully packaged

  • You're tired of pricing based on nerves instead of value

  • You want a program that reflects your method — not a template borrowed from someone else's business

This isn't for you if you're looking for a done-for-you funnel or a plug-and-play template with no work involved. This is a framework — you bring the expertise, it brings the structure.

By the end of the weekend, you'll have:

  • A named signature program

  • A clear client transformation map

  • A price you can say out loud without flinching

  • The language to describe your offer in one sentence — ready for your bio, a DM, or a conversation with a potential client

What Coaches Are Saying

"Before working with Ria, I had a half-finished program sitting for years and no real plan for social media. With her accountability, support, and industry insight, I launched my program and a 30-day challenge — something I never thought I'd finish!"

Maria, Health Coach

"Before working with Ria, I was ready to give up — my business was doing okay, but income wasn't consistent, and I felt like a failure. Ria gave me clarity, confidence, and direction." —

Jeanette, Fitness Coach

"What I struggled with for 8–9 months, Ria helped me solve in 2! I went from scattered notes to signing my first two clients." —

Tony O., Fitness Coach